Zumiez is a leading specialty clothing & skate shop with a strong focus on customer service. A retailer with a truly strong emphasis on brands, designing for Zumiez was often an exercise in creating a framework for the customer to find the brands and products they were already looking for. During my time at Zumiez I provided designs for the web, in-store signage, and helped launch the direct-to-consumer catalog business. I built the web and catalog design team and improved collaboration across the marketing and sales organizations.
Online Outerwear Guide
Concept, Creative Direction, UX/UI Design, Photography
Providing the concept, UX design, art direction, and final design for the first online Outerwear Guide for Zumiez, I crafted a photo plan after an internal discussion based around the idea of friends heading out on their snow mobiles to go snowboarding. I scouted locations and planned the shot list. I then provided direction during the shoot to the photographer and at times acted as the 2nd angle photographer.
This online shop-able look book was able to increase Outerwear sell through, private label brand awareness, and brand relevance in the snowboard industry.
Back To School
2013 Style Guide
Concept, Art Direction, Design
For the first test in creating a catalog at Zumiez I helped sell in the concept and then acted as art director leading an amazing team. Laci Adair was amazing as lead designer and Tracey Smith captured the perfect feel as photographer. It was the largest cross departmental project undertaken at Zumiez in my time there and kick started the catalog process that continues today.
2013 Back To School
Denim Guide
Concept, Creative Direction, UX/UI Design,
During the BTS season Zumiez would create and promote a denim fit guide to help customers make informed purchasing decisions. These designs were meant to improve shop-ability from the previous fit guide, upgrade the look and feel, and to establish experiences for the various customers types.
2013 Holiday Gift Guide
Concept, Art Direction, Design
I led the same amazing team in 2013 to create the 2013 Holiday Guide for Zumiez. Laci Adair rocked it as lead designer and Tracey Smith was our photographer. This time working with the in-store/event marketing team we developed graphical touches that related to the signage that was going to be in-store when this book was released.
